No nonsense, made to measure, bicycles for all.
On Wednesday afternoon, school is off and you can do everything you want. By creating Mercredi Bike, I wanted to bring this feeling back to more riders.
Custom bicycles have been regarded as luxury objetcs and overlooked as an option by many riders. So I set off to make real bikes, no show bikes. By putting the emphasis on the riding over the grafting, Mercredi opened the door to custom bikes for many riders who would have, until then, only purchased off-the-shelf.
When you think about our bodies in motion, especially in shorter people, the differences in range become really noticable. A bike made around your body's capabilites makes complete sense.
The challenge of making custom bikes more accessible, for me, can be solved in at least two ways. Firstly, and probably less importantly, making those custom more affordable. And secondly, which has a much more dramatic impact, by changing the representation.
Mercredi bikes is my attempt to make something I love easier to reach, more inclusive and more sustainable.
In the continus effort to make custom bikes more accessible, it became obvious that I needed to help people identify with custom bikes riders.
In 2018, Mercredi bikes started a grassroots cyclocross team, team Good Vibes Only. The mixed gendre, amateur team took on the local, national and international scene by storm, albeit a very small scale storm. The team continues to promote good times and camaraderie as the best framework to make the most of hobby racing.
The bikes were developped to be long lasting and easy to maintain. The paint finish was designed to to stand out and feel both united and individual.
Made possible with the extra help from:
Tony Torke: Body Position
Rob Nicholas: Paint