Global Happy Party

For the International Day of Happiness 2015, Pharrell Williams and the United Nations Foundation invited everyone to join a global HAPPY PARTY; to spread happiness, and demand climate action.


Thousands of happy people from all over the world joined in, creating their very own shareable GIFs and dancing along to "Happy" by Pharrell. Not only that; they invited their friends, signed the Live Earth petition for climate action, and helped spread the word even further about the importance of taking action for a #HAPPYPLANET.

Between the 17th and 22nd of March 2015, 810,000 people visited the website and 48,000 gifs were created.

The International Day of Happiness was also celebrated with a Google Maps Pegman dressed as Pharrell and a Google Hangout Easter Egg.

Agency: Google Creative Lab - 2015
Design: Hana Tanimura + Adeline O’Moreau
Development: The Rumpus Room